Welcome to Rupeesrasta—Where Personal Finance Becomes Simple, Smart, and Stress-Free!
Hi! I’m Vivek Gupta, and after 5+ years in the finance industry—coaching clients, analyzing markets, and mastering the art of wealth-building—I’m here to share my personal experience and teach you exactly how to take charge of your money. Whether you’re reading this on my website today or watching my YouTube videos tomorrow, consider this your one-stop destination for actionable, no-nonsense financial wisdom.
What makes this platform different from others?
Rupees Rasta is India’s most relatable finance blog that simplifies personal finance for everyday people—especially Gen Z, single parents, and women from tier 2 and 3 cities. We know money talk can feel overwhelming and full of jargon, so we break it all down in simple words, using real-life stories and examples that feel like your own.
From understanding investments and SIPs to planning your child’s education or managing monthly budgets, Rupees Rasta is your trusted buddy on the journey to financial freedom. Whether you’re earning your first salary or managing money solo for your family, this is Paisa Samajhne Ka Sabse Asaan Rasta.
Why follow my advice?
I’ve walked the path: Over 5 years, I’ve helped hundreds to draw their personal finance journey by exploring equity markets and retirement planning—now I’m simplifying those lessons for you.
No fluff, just facts: I prioritize clarity over jargon, whether I’m explaining emergency funds or IPO investments.
Real-life tools: Get downloadable templates, portfolio checklists, and strategies that work in India’s financial landscape.
Join me on this journey!
👉 Subscribe to Rupeesrasta’s blog for weekly articles that’ll transform your financial IQ.
👉 Stay tuned for my YouTube channel (launching soon!), where I’ll dive deeper into topics like stock analysis, myth-busting, and live Q&As.
Together, let’s turn “I don’t get it” into “I’ve got this!” 💰